NOVO brand products contain high-quality raw materials alongside natural plant extracts; together, they contribute to skin care and hygiene and are adapted to the Israeli climate. The Sasa Cosmetics factory, which develops and manufactures NOVO products, holds international GMP certification and the quality mark for Dead Sea products.

The series includes: hair care products, shower gels and various soaps, creams and deodorants, and a product line called NOVO ‘Sun Care’ for sun protection.