We are an Israeli company, leading in our field, of high quality, and growing.
We are partners in the journey and the goals – operating with a sense of family, belonging, mutual responsibility, and belief in our personal and collective abilities to create and succeed.
Business Company
We invest time and capital, conducting competitive business activities that yield developing profit and welfare for the company, its employees, customers, and suppliers.
Israeli
We think and speak blue and white, produce blue and white, and operate with warmth, care, and a desire to contribute to the prosperity of the peripheral cities where our production sites are located.
Leading in its Field
We are an established and leading company, working to continue developing our production facilities, strengthening our position, and bringing our products to every home in Israel.
High Quality and Growing
We strive to grow and develop into new and diverse areas within the consumer goods sector. By integrating all company employees, advanced technology, and business innovation, we create quality through quality people and quality products.
With Faith and Fairness
We are loyal to fundamental social and economic values – believing in the righteousness of our path, operating with business fairness, mutual respect, and good faith. We are a Sabbath-observing company and do not operate on the Sabbath and Jewish holidays. We believe in providing equal opportunity to every employee and recognize that professional and personal development is the growth engine of the company.
Full Commitment to the Environment
We operate while preserving the values of nature and the environment, in accordance with quality, safety, and regulatory standards. We develop and promote recycled and ecological products that contribute to environmental preservation and use renewable resources whenever possible.
